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Learn More About What Google Penguin Is

The codename for update in Google’s algorithm is called Google Penguin which was first announced on April 24, 2012. The update’s main focused is to decrease search engine rankings of those websites that violated Webmaster Guidelines set by Google by using what’s now declared as black hat SEO techniques, which involved in boosting the ranking of a website by manipulating links pointing to the page artificially. Typically, these tactics are described as link schemes.

According to estimates made by Google, Penguin is about to affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a much bigger percentage of them in highly spammed languages. On the 25th of May 2012, Google has yet again revealed another Penguin update called Penguin 1.1. With regards to this update, it’s about to affect around less than 1/10 of a percent of the English searches.

To penalize websites that make use of manipulative techniques in an effort to achieve higher ranking on search results is the guiding principle for the said update. Pre-Penguin web pages are often using negative link building techniques for them to get high rankings and traffic. It’s meant that content was key and those that have excellent content will be recognized while those with spammy or little content would be penalized and receive no benefits or ranking as soon as the Penguin was introduced.

Allegedly, there are several sites that lost their search rankings on Google for utilizing specific keywords during the rollouts of Penguin and Panda. Specifically, Google mentions that the doorway pages, which are built only to attract search engine traffic are contradicting webmaster guidelines.

In January of the same year, the Top Heavy Update or also known as Page Layout Algorithm Update was released, which is targeting websites with either too little content or too many advertisements above the fold.

October 5, 2012, Penguin 3 was released and has affected .3 percent of queries. The Penguin 4 or also known as Penguin 2.0 was introduced on May 22, 2013 and has affected 2.3 percent of queries while Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google could have released Penguin 3.0 on 18th of October 2014 which was confirmed later on by Google’s Pierre Farr that the new update comes without signals added.

September 23, 2016, Google has announced that Google Penguin is part of core algorithm. With this, the update will be real-time or in other words, websites are evaluated in real time and will decrease or increase in rankings in real time as well.

So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.

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